E-commerce Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

E-commerce Marketing Plan - Essay ExampleMarket Summary angle FIELD LLC is a fishing tackle manufacturer, importer and wholesaler in Oregon. (Fish compass, 2011) The play along is a specialist in fishing equipments. Fish Field focuses more on ocean fishing though the company has significant presence in fresh water fishing too. What started as retributive a small company is now an established fishing equipment brand in the region. Being located in Oregon, the study commercialise of the company is Oregon itself. But the company as well has reasonable sales from other major states through its online sales of the equipments. The current customer groups of the company include both professional fishermen as well as hobbyists. But the larger portion consists of professional fishermen. The company has a huge portfolio of products that cater to the various needs of the customers. The products of the company are currently classified under(a) categories such as fly fishing, general fish ing, sea fishing, centerpin fishing and outdoor sport. The company sells around sixty three products through these categories. Fish Field is proviso to expand its market by targeting more customer groups. In order to increase the sales of the products, the company will have to expand to other markets orthogonal Oregon through its online presence. ... This marketing plan is also intended to target more of students of the age group 10 20. This is a very lucrative market segment for the company. Competition Some of the major fishing equipment suppliers in Oregon are Anglers Manufacturing Inc, Bandon Bait & Tackle Sea Food, Caddis Fly Angling Shop, exhibitor Anglers, Cascade Crest Tools, Charlton Deep Sea Charters, Dan Craft Enterprises, Englund Marine Supply Company, Fish Rite Inc Boats, and Glenn Struble MFG. Most of these players have fishing boats in their product portfolio compared to that of Fish Filed. though Fish Field does not have boat among its product categories, the fis hing equipment portfolio of Fish Field is very large than most of these players. This is where the company differentiates itself from other major players in the market. Fish Filed also differentiates from its competitors through its sophisticated online sales presence. Most of the products of Fish Field are sold through its online portal. Most of the competitors maintain their admit websites. Some of the competitors websites are just informative in nature. Such companies dont sell products online. Caddis Fly, Bandon Bait, Cascade Anglers, Englund Marine and Fish Rite are the companies that just maintain informative websites. All other players listed above sells their merchandise online. If Fish Field is able to leverage more on its existing online presence, it can devolve more sales than that of its competitors. Most of the competitors are not established brands in fishing equipments though there are few companies that have years of experience. Therefore, to bugger off better sal es, Fish Field should first establish its brand name or make its brand name visible to the prospective customers. Since Fish Field